Through Thursday, coverage of the NCAA Men’s Basketball Tournament on CBS and the Turner networks (TNT, TBS and TruTV) is averaging almost 9.2 million viewers 2+ live+same day across the four networks in an average minute. That is up +9% from last year’s recent low of 8.4 million for the same games and up +2% […]

  Basketball led a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CW:  […]

  Even bigger than Gaston after five dozen eggs, BEAUTY AND THE BEAST (Disney) is coming in at the highest level of projections, and may be poised for the largest pre-May weekend in history.  Preliminary numbers at Deadline have opening day at $65.3M (including $16.3M from Thursday night), and while that’s below the $81.6M first day […]

        NETWORK FINALS:  CBS’s end of NCAA TOURNAMENT coverage adjusted to 1.1 in final numbers for the early primetime segment and 1.4 for the later portion.  Elsewhere, THE CATCH and THE BLACK LIST: REDEMPTION both lost 0.1s that they couldn’t spare, leaving them at 0.7.  Let’s also take notice of the fact […]

  March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

        NETWORK FINALS:  THE 100 lost 0.1 in final numbers (just barely:  it ended up at 0.34).         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1 has been trying to build its Wednesday to go along with its hit Monday line-up, and this week it topped […]

  Nielsen is closer to catching up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

      NETWORK FINALS:  We’re continuing to provide our analysis of broadcast ratings in the Network Finals posts as Nielsen catches up. NBC:  THIS IS US, as expected, towered over the night, up 0.4 from last week to a series high 3.4. That huge lead-in made the 1.4 for the series premiere of TRIAL […]