March 18, 2017

EARLY FRIDAY BOX OFFICE: “Beauty & The Beast” Sings, “Kong” Drops


Even bigger than Gaston after five dozen eggs, BEAUTY AND THE BEAST (Disney) is coming in at the highest level of projections, and may be poised for the largest pre-May weekend in history.  Preliminary numbers at Deadline have opening day at $65.3M (including $16.3M from Thursday night), and while that’s below the $81.6M first day for Batman vs Superman (and the $67.3M for The Hunger Games), Beauty is expected to perform much better at Saturday matinees than their respective 38%/25% drops.  The weekend should be $160M+, with the “+” very much in play, and it could very well top BvS‘s $166M record.  We won’t know until overseas results come in whether Beauty is likely to hit the magic $1B total worldwide, but it’s certainly a possibility, and at that level, the roughly $300M in production/marketing costs are a very good investment.

The presence of Beauty dented KONG: SKULL ISLAND (Legendary/Tencent/Warners), which dropped 63% from last Friday to $7.4M.  That’s still better than the 77% Friday-to-Friday drop that Godzilla had, and should mean a $26M weekend, putting it on track for $160M in the US.  That’s only an OK number given Kong‘s high costs, and the big question will be how much Kong can build on last week’s $85.1M overseas opening, with China and Japan arrivals still a week away.

LOGAN (20th) fell 54% on its 3rd Friday to $4.7M, which should give it a $16M weekend as it heads to $220M or so in the US.  That would make it the #4 title in the X-Men franchise (it would fall to #5 if it can’t hit $215M), and given its moderate cost, probably the 2d most profitable after Deadpool.

GET OUT (Blumhouse/QC/Universal) continues to show remarkable resiliency, down a mere 37% on its 4th Friday to $3.7M.  With a $13M weekend, it should easily top $150M before its US run is done, making it incredibly profitable.

THE SHACK (Lionsgate) continues to draw its target audience, down 40% from last Friday to $1.6M.  It’s heading for a $6M weekend and a $55M US total, a bit below Miracles From Heaven‘s $61.7M.

THE LEGO BATMAN MOVIE (Warners Animation) was amazingly untouched by Beauty & The Beast, down just 27% from last Friday to $1.2M.  It’s on track for $175M in the US, but its $116.3M overseas total needs to improve.

The weekend’s only quasi-competitor to Beauty is the R-rated horror flick THE BELKO EXPERIMENT (Orion/BH/Universal), which was released under Blumhouse’s even-lower-budget model that combines a tiny production budget with minimal marketing.  It earned $1.6M at 1341 theatres, and might get to $4M for the weekend.

The most notable limited release of the weekend was T2: TRAINSPOTTING (TriStar/Sony), which might have a fair $30K per-theatre average at 5 for the weekend.  Terrence Malick’s SONG TO SONG (Broad Green) is somewhat lower, with a likely $10K weekend average at 4.  PERSONAL SHOPPER (IFC) doubled its run to 22 theatres, and may average a soft $4K.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."