OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 films by studio.  We will begin tracking the 2017 slate in a few weeks.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +8% above last year and now +12% above the average for this point the past four years ($0.858 billion). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CW:  THE […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

        NETWORK FINALS:  SCANDAL lost 0.1 in final numbers.  Some less-rounded numbers for the new shows:  RIVERDALE 0.43, SUPERIOR DONUTS 1.92 (steady throughout the half-hour), POWERLESS 1.08 (down to 1.0 at 8:45PM), TRAINING DAY 0.88.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA […]

  The only newcomer to make a mark was the one with the giant lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  The rerun of THE GOLDBERGS gained 0.1 in final numbers.  A couple of less-rounded finals:  STAR ended up at 1.26, and THE 100 at 0.43.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The opening episode of BET’s MADIBA miniseries was a mere […]