A truncated night, due to  the VP DEBATE.  Plus, a couple of the more important numbers may be distorted for now by NFL simulcasts.  Nevertheless: CW:  Football may have inflated these numbers due to a Pittsburgh NFL simulcast, but it looks like another solid debut for the network, this time a (currently) 1.3 for BEAUTY & […]

Paranormal Activity 4 opened this weekend with $27 million overseas from 33 markets, on its way to an estimated $110 million total overseas and a weak $67 million total domestic (according to ShowbuzzDaily projections).  That would give PA4 a worldwide total of $177 million, tied with PA2 as the lowest in the still-very-profitable franchise. The biggest gainer overseas this […]

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, but the National Weather Service is forecasting rain and fairly high winds at that time.  Rain […]

A quick update. SEASON TO DATE through six full weeks (39 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.77 rating in prime time (up 20% from the same period last year). CBS is back in second place with a 2.36 (down 17%). FOX is back in third place […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

After two atypical Tuesdays (Election Night and a two-hour Voice the week before), NBC has come back down to a 2.6 rating with adults 18-49 on Tuesday (below the 3.3 Tuesday average so far this season), just slightly ahead of CBS (last night’s 2.5 on CBS virtually matches the 2.6 Tuesday average so far this season).  The […]

  According to preliminary numbers at Deadline, something unexpected happened on Thanksgiving Day:  two of the holiday weekend’s openings changed places in the boxoffice ranks. LIFE OF PI (20th), which had been considerably behind on Wednesday, reportedly took a 24% leap on Thursday to $4.5M.  This is similar to the track for last year’s Hugo, […]

> Hop (Universal) is set to be #1 with almost $25 million, although this weekend the last two years has boasted top openings in the $61-71 million range.  Overall, it looks like another soft weekend of box office numbers. The well-reviewed Source Code from Summit (92% positive rating at rottentomatoes) is headed for about $15 million this weekend.  Bringing […]