NETWORK FINALS:  After adjustment, CBS’s PRESEASON NFL game fell 0.2 to 1.1.  Local preemptions for other preseason games led to additional changes.  On ABC, the entire line-up fell 0.1 in final numbers, On NBC, the AMERICA’S GOT TALENT rerun dropped 0.3 and DATELINE was down 0.2.  FOX’s MASTERCHEF reruns lost 0.1-0.2.  On […]

  More preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out fell 22% on its 2d day of release.  That propelled Don’t Breathe to an exceptional $26.1M weekend, the biggest opening for a […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is still +4% above last year and still +5% above the average for this point the past four years ($6.905 billion).  Over the same period, Hollywood films have grossed $18.3 billion worldwide when we add […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

        The technical issues are worked out.  We appreciate your patience.  Here are the Thursday numbers. NETWORK FINALS:  The national NFL PRESEASON game on NBC adjusted up 0.2 to 1.8.  Changes elsewhere were likely due to local NFL preemptions.  On CBS, the LIFE IN PIECES rerun lost 0.1, and the CODE BLACK […]