GLEE isn’t going out with any dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

> This weekend should be another good one versus last year, up around 9%.  The strongest entry looks to be Hugh Jackman and the robot boxers in Real Steel — it’s playing in a lot of theaters and we expect a very solid per screen average, giving it a forecast $26 million opening.  (Aside from The Lion […]

> According to Deadline, decisions have been made on some of the busted pilots we’ve been writing about here: LITTLE IN COMMON (pilot report here) is still at FOX, which is recasting the lead female role of Rob Corddry’s wife, originally played by Paula Marshall, and eliminating the role of the Latino neighbor played by […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 5.0, up 0.2 from last week’s game.  Elsewhere, GREY’S ANATOMY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NFL Network end of THURSDAY NIGHT FOOTBALL was at 1.62, up 0.14 from last […]

  OPENINGS:  It was important for THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony) to hit the $35M that the studio is currently claiming, because that puts it slightly over the two obvious comparisons:  the $34.1M for the last Denzel Washington/Antoine Fuqua collaboration The Equalizer, and the $34.5M just a few weeks ago for Sully, a film similarly […]

> NBC slid to a 3.0 rating with Adults 18-49 from 8-11 pm, still #1 for the night but the night is eroding steadily.  Pending updates in the official nationals, Two and a Half Men will be the #1 show last night with a 3.7 rating, edging The Voice by one tenth of a rating […]

  BACHELOR IN PARADISE dropped, but still easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]