August 29, 2016



More preseason football.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Aug SUN.28

CBS:  BIG BROTHER was the night’s highest-rated show, up 0.1 from last Sunday to 2.0.  The rest of the night was quieter:  60 MINUTES up 0.2 to 0.9, and after a 0.5 MADAM SECRETARY rerun, BRAINDEAD steady at 0.3.

NBC:  Following an 0.8 special about Peyton Manning, SUNDAY NIGHT FOOTBALL had a preliminary 1.7.

ABC:  The night started with a WE DAY special at 0.3.  Then the season finale of CELEBRITY FAMILY FEUD dropped 0.2 to 1.0, THE $100,000 PYRAMID held at 1.0, and MATCH GAME was steady at 0.9.

FOX:  Reruns, topped by THE SIMPSONS at 1.2 (which was aided by a 1.7 lead-in from a PRESEASON NFL overrun).

Freeform’s THE FOSTERS airs its summer finale tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug SUN.28

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."