> Very early numbers say that TRANSFORMERS:  DARK OF THE MOON is headed for about $97M overseas this weekend, which of course is a huge amount of money but also a 56% drop from last weekend–higher than the 52% domestic decline.  (UPDATE:  According to the Hollywood Reporter, the Transformers number is actually $93M for the […]

  BATES MOTEL had a very solid start on A&E last night, with a total viewership in its initial airing of 3 million, a number that rose healthily to 4.6 million with the night’s rerun included.  It also skewed fairly young for a show that takes its inspiration from a 52-year old movie, with more […]

  A quiet post-holiday evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

The latest International box office summary:

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X-Factor and New Girl, and to some extent Terra Nova with shorter form spots.  The table below summarizes […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

Updated weekly ranking of top cable and broadcast programs.  A broadcast network reclaimed the top spot this past week (CBS’s Saturday night telecast of the Syracuse-Michigan Final Four game), mainly because Walking Dead concluded its season last week.  Otherwise, AMC would have been atop the heap again.   There are a lot of empty spaces on this […]