Thanks to the NCAA tournament and more original episodes on the other nights, CBS moved back into first place for the week ending Sunday. Based on four nights of official ratings and three nights of adjusted fast nationals, CBS will be the only network above a 2 rating with adults 18-49 in prime time for […]
> AMC has just announced the Season 2 premiere for THE WALKING DEAD, and they’ve made an interesting decision: when the show returns on Sunday October 16, it will air at 9PM instead of its original timeslot at 10. This is unusual for AMC, which airs Mad Men, Breaking Bad and The Killing all at […]
A solid start for ABC’s new sitcom. ABC: The night’s new configuration worked out well, at least for now. THE MIDDLE was up 0.2 to 2.0 (still 15% below its season average), while SUBURGATORY, although slightly down at 1.8 from last week’s 9:30PM airing, was a few ticks above the numbers that THE NEIGHBORS […]
>Based on Friday and Saturday box office (and estimated Sunday numbers), The Smurfs and Cowboys & Aliens could not have closer opening weekends (both headed for $36.2 million at this point). We will have to wait to see who wins the weekend crown Monday, when the Sunday actuals are available. But assuming a weekend tie […]
Based on Friday’s and Saturday’s grosses, weekend #29 of 2015 looks like $185 million for the top 12 films Friday-Sunday, a touch above the norm for this weekend and way above last year’s weak weekend. Opening at 3,856 theaters Friday, Ant-Man from Marvel and Disney is on track for a $58.0 million opening three-day weekend (slightly below our $64.5 million […]
OPENINGS: 42 (Warners) had no trouble taking the weekend with an estimated $27.3M. With very limited overseas appeal, the picture isn’t likely to be a huge moneymaker (production and marketing costs will reach at least $100M worldwide, and it probably won’t make that much in US theatres alone), but even a small amount of […]
>Based on Friday and Saturday box office (and estimated Sunday numbers), Rise of the Planet of the Apes will dominate with a $54 million opening weekend, even stronger than estimated yesterday. In contrast, looking even weaker than it did yesterday, The Change-Up is only able to generate a $13.5 million. The weekend overall is now looking […]
Another all but empty summer Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]