Nearly identical opening numbers for 3 new movies mean different things. OPENINGS:  Thanks to its older audience, TROUBLE WITH THE CURVE (Warners) may end up winning the weekend, and certainly having the highest overall gross of this weekend’s openings, even though with $4.2M, it was third place on Friday.  However, this is still a […]

  Things didn’t get much better for AMERICAN IDOL on its second night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  The success of TED having made Seth MacFarlane a legitimate name in the movie universe, the Academy and ABC have decided to make him an unexpected choice to host nest year’s Academy Awards telecast.  This isn’t a crazy idea, although MacFarlane has never done anything like it.  He’s obviously funny, he reaches that elusive […]

Here are the weekend sports ratings for Saturday and Sunday August 12-13, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 13-14, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated by at least two tenths of a rating point because of […]

  Rizzo RIP. Last night’s 1.0 rating was too much for even NBC to stomach, and ANIMAL PRACTICE is the Peacock’s first victim of the season.  The show will continue to go through the motions for 3 more weeks, with a final broadcast on Nov. 7.  But look out:  coming to the “rescue” is WHITNEY, […]

  GLEE isn’t going out with any dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]