March 25, 2013

The Sked: Weekly & Season Network Ratings

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Written by: Mitch Metcalf
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Thanks to the NCAA tournament and more original episodes on the other nights, CBS moved back into first place for the week ending Sunday.  Based on four nights of official ratings and three nights of adjusted fast nationals, CBS will be the only network above a 2 rating with adults 18-49 in prime time for the week.  The other networks were above or near last week’s levels, but all three still lag well behind last year’s pace.

Weekly Rating Mar 18-24
18-49 Rating vs Last Year
CBS 2.10 +1% Up from 1.74 last week
FOX 1.93 -13% Near the 1.95 last week
ABC 1.78 -10% Up from 1.67 last week
NBC 1.20 -27% Up from 1.14 last week
4-net 7.01 -11% Down from 7.91 for same week last year

The Voice returns to NBC tonight and should push NBC’s weekly rating from the puny 1.2 range to around a 1.9.  Enough to be more respectable each week, but not enough to beat FOX each week going forward.  It appears FOX will hold on to second place for the season narrowly.

Season to Date Sep 24-Mar 24
18-49 Rating vs Last Year (Projected full season)
CBS 2.52 -2% (2.38)
FOX 2.17 -22% (2.14)
NBC 2.12 -9% (2.06)
ABC 1.86 -11% (1.84)

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.