DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  Last night belonged to football and CBS–but it wasn’t as big as it could have been. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

NBC thanks whatever it worships for The Voice.  (Note:  there were an unusually large number of 0.1 victories and ties last night, so bragging rights to various slots may shuffle when final numbers are released this afternoon.) NBC:  Back with a new episode after last week’s clip show, THE VOICE was up almost 50% to […]

Weekend #5 of 2015 is looking like $104 million for the top 12 films this weekend, actually well above the normal volume for this weekend ($77 million), which is hobbled by the Super Bowl and its massive television audience.  American Sniper on Friday and Saturday should salvage the weekend somewhat, but there is very little […]

  With what appears to be the exception of a sensational hold for Argo, this weekend is looking fairly lackluster, according to preliminary Friday numbers at Deadline.  PARANORMAL ACTIVITY 4 (Paramount) of course, will dominate the weekend, and because of its bargain-basement cost, it will reap plenty of profit for the studio.  But at $15M […]

NOTE: ABC, CBS and NBC ratings below inflated by local prime time pre-emptions for NFL Monday Night Football (nationally on ESPN): ABC (in Los Angeles), CBS (in Minneapolis) and NBC (in New Orleans). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), […]

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notched the #5 February opening ever with $56M (although not quite in a league with last year’s The LEGO Movie, which was #2 with $69.1M).  The studios seem […]

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketing) and probably won’t make much more than $10M for the weekend, based on its $3.5M Friday.  This, sadly, is why […]