DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  MONDAY UPDATE:  The most significant change from the overnights was the 0.1 decline for HART OF DIXIE, which doesn’t sound like much, but reduced the show to a tiny 0.2 rating, which one would think even on CW would mean certain cancellation.  The KITCHEN NIGHTMARES rerun was up 0.1 on FOX, but the RAISING […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

> SMASHWatch tries to convince itself that ratings are all that matter.  UPDATE:  AND MAYBE NOT THEM EITHER–SEE BELOW. NBC:  After last night’s dreadful SMASH–the first to have no connection at all to observable reality–deposed showrunner Theresa Rebeck (who wrote the episode) can’t leave the building soon enough.  But the show held on to its […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  The hunger for religious-themed movies hasn’t been dissipated at all by the recent Son of God, God’s Not Dead and Noah, as HEAVEN IS FOR REAL (TriStar/Sony) had a very healthy $3.7M start on Wednesday at 2417 theatres despite indifferent reviews (50% positive on Rotten Tomatoes), edging out CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) […]

  OPENINGS:  THE BIKERIDERS (Regency/Focus/Universal) seized the opportunity to open on a prime summer weekend without any new tentpole releases, and the studio estimate (which assumed the strongest Sunday hold in the Top 10) was $10M, in line with expectations.  The question is how well the indie will hold up next week against new action […]

>Wrath of the Titans joins our worldwide box office chart about a quarter of the way down the chart (ranking #13 out of 47 films released since Christmas).  We are estimating Wrath will end its domestic run with $92 million, and its current overseas total to date is a solid $78 million (probably headed for […]