DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

The Independence Day holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next several days. We will update this schedule if anything changes.  (All times Pacific. Also, * denotes normal release time.) Wednesday July 3 nationals available Monday Jul 8 afternoon Thursday […]

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, its opening day earned $45.5M (including $10.4M from Thursday night), a huge number, but down 33% from Furious […]

        NETWORK FINALS:  SUPERIOR DONUTS gained 0.1 in final numbers.  (GOOD GIRLS just barely held onto its preliminary 1.3 rating–it was at 1.25–despite the adjustment for a 10:01PM start time, but its hour began at 1.6 and ended at 1.0.)         Broadcast Official Nationals Program Ratings Chart     […]

  OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M.  Since sequels burn out faster than initial films in a series, Golden Circle will probably end up around $100-120M in the US, compared to $128M for The Secret Service, and that’s on higher […]

  AFTERNOON UPDATE:  THE BACHELOR climbed an additional 0.1 to 3.3. MONDAY CABLE:  Not a particularly good night.  BATES MOTEL (A&E) dived a steep 0.4 from last week’s season premiere to 0.9, and that sent THOSE WHO KILL down to a near-death 0.3.  DALLAS (TNT) stayed at 0.4, but that’s not good news.  SWITCHED AT […]

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audience support.  That doesn’t guarantee awards in February–the Academy often resists science-fiction and fantasy when it’s time to […]

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than stellar.  The result was a $24.7M weekend that was lower than originally anticipated, and early international results of […]