DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). The NFL Wild Card game on NBC at 8 pm ET (Baltimore […]

  No real winners. FOX:  People forget just how much NEW GIRL had slipped since the heady days of its premiere–although it sounds awful to compare last night’s pair of 2.7s to that 4.8 start a year ago, the evening’s numbers were completely consistent with what the series was doing last spring.  The good news […]

  OPENINGS:  Not much changed between Friday’s results and weekend studio estimates.  THE DARK TOWER (MRC/Columbia/Sony) was unsurprisingly frontloaded between fans of the novels and bad word of mouth, and it dropped 13% on Saturday.  Sony is projecting a $19.5M weekend (the fact that the studio didn’t push the number past $20M indicates either honesty […]

  NETWORK UPDATE  FOX’s NFC DIVISIONAL PLAYOFF GAME adjusted up to 10.4 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s COLLEGE BASKETBALL took the top 2 slots with a pair of afternoon games on a soft Saturday for cable, at 0.59/0.44.  […]

The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on the NFL Network had limited impact on the fast nationals.  The game was aired locally in Phoenix on […]

The weekend still looks like a very good $123 million for the top 12 films, a little better than it looked yesterday.  Argo and Sinister flipped places in the weekend rankings.  Argo opened with $5.93 million Friday and jumped to $8.75 million Saturday.  A conservative estimate of $5.4 million today would put the 1979 Iranian Hostage rescue drama over $20 […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -3% from last year and still +1% above the average for this point the past four years ($7.076 billion).  Over the same period, Hollywood films have […]

Based on Friday’s and Saturday’s grosses, weekend #5 of 2015 now looks like $87 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.5 million opening three-day weekend (well below […]