January 30, 2015



The stage is set for next Thursday’s battle royal between ABC and NBC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU 29 Jan

ABC:  Shonda Rhimes’ fans haven’t gone anywhere during the winter break.  GREY’S ANATOMY returned with a 2.7 that was 0.3 higher than its fall finale, SCANDAL returned 0.5 higher at 3.6, and HOW TO GET AWAY WITH MURDER shed just 0.1 to 3.0.

NBC:  The series finale of PARENTHOOD gaind a heartwarming 0.4 from last week to exit at 1.7.  Prior to that, THE BIGGEST LOSER rose 0.2 to 1.4.

CBS:  The first new BIG BANG THEORY in several weeks was at 4.4.  With that lead-in, MOM gained 0.4 to 2.8.  2 1/2 MEN was up a tick to 2.3, then THE MCCARTHYS failed to even match last week’s BIG BANG rerun in its slot at 1.6.  ELEMENTARY, facing tremendous competition at 10PM lost 0.2 to 1.3.

FOX:  AMERICAN IDOLwas flattened by the increased 8PM competition, losing 0.6 from last Thursday to 2.2.  BACKSTROM fell almost as badly, down half a point from last week’s premiere to 1.4.

CW:  THE VAMPIRE DIARIES lost 0.1 to 0.7, and REIGN stayed at 0.4.

Just about everything on the networks is new tonight.  

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU 29 Jan


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.