The stage is set for next Thursday’s battle royal between ABC and NBC.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Shonda Rhimes’ fans haven’t gone anywhere during the winter break. GREY’S ANATOMY returned with a 2.7 that was 0.3 higher than its fall finale, SCANDAL returned 0.5 higher at 3.6, and HOW TO GET AWAY WITH MURDER shed just 0.1 to 3.0.
NBC: The series finale of PARENTHOOD gaind a heartwarming 0.4 from last week to exit at 1.7. Prior to that, THE BIGGEST LOSER rose 0.2 to 1.4.
CBS: The first new BIG BANG THEORY in several weeks was at 4.4. With that lead-in, MOM gained 0.4 to 2.8. 2 1/2 MEN was up a tick to 2.3, then THE MCCARTHYS failed to even match last week’s BIG BANG rerun in its slot at 1.6. ELEMENTARY, facing tremendous competition at 10PM lost 0.2 to 1.3.
FOX: AMERICAN IDOLwas flattened by the increased 8PM competition, losing 0.6 from last Thursday to 2.2. BACKSTROM fell almost as badly, down half a point from last week’s premiere to 1.4.
CW: THE VAMPIRE DIARIES lost 0.1 to 0.7, and REIGN stayed at 0.4.
Just about everything on the networks is new tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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