NOTE:  This Post Has Been Updated With Actual Studio Estimates Typically Independence Day itself is a relatively quiet day for moviegoing, because audiences have other things to do, and DESPICABLE ME 2 (Universal) fell 29% from Wednesday to a still-big $24.5M.  That was the 7th-highest Thursday box office ever (and the 2d-highest for movies […]

  BROADCAST FINALS ABC:  THE BACHELORETTE dipped 0.07 to 0.62, and QUEENS was down 0.02 to 0.26. CBS:  Reruns at 0.47/0.38/0.36. NBC:  THE VOICE slipped 0.03 to 0.79, LA BREA fell 0.14 to 0.46 (between the 2 shows, the network ran a 5-minute promo for next summer’s JURASSIC WORLD installment, which was rated at 0.67).  […]

> This weekend looks to be very weak.  The projected total volume of $85 million would be down 29% versus the same weekend last year (when Jackass 3-D opened to a staggering $50 million) and down 18% from the average comparable weekend the last four years.  It’s lazy remake weekend starting Friday, with two of the […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

  THE STORY OF THE ROYALS didn’t wear a crown. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The Thanksgiving holiday weekend will cause delays for daily national ratings (cable and broadcast finals) for several days.  This is how the ratings should roll out throughout the week.  We will update these times if anything changes. Wednesday Nov 25 nationals rescheduled to Monday Nov 30 at 1 pm PT (normally Thursday afternoon) Thursday Nov 26 nationals rescheduled […]

  Baseball’s All-Star Game took the night, but the biggest surprise may have come at CW. FOX:  Per Mitch Metcalf:  FOX won the night with the 84TH MLB ALL-STAR GAME.  We estimate the official rating will go up to a 3.5 adult 18-49 rating from the 3.0 fast national rating (which understates viewing on the west […]

  BROADCAST FINALS ABC:  The holiday broadcast diet of specials and reruns has set in, which for ABC meant reruns at 0.42/0.24/0.21. CBS:  An installment of THE PRICE IS RIGHT AT NIGHT was at 0.61.  The KENNEDY CENTER HONORS was at 0.41, up 0.06 from the (postponed) previous edition that aired last June. NBC:  A […]