CANDY CRUSH the TV show had an OK debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The weekend now looks like $52 million for the top 12 films instead of the $50 million estimate yesterday.  But the basic rank order remains the same.  The Possession remains at #1 and is headed for a final domestic gross of over $50 million now, while Lawless has increased to a $40 million total.  The […]

  Even as a rerun, AMERICA’S GOT TALENT was on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  The only original programming on any broadcast network last night was CBS’s annual KENNEDY CENTER HONORS special, which was up 0.3 from last year to 1.2, enough to tie it with the preceding NCIS rerun as the highest-rated show of the night.  The rest of the networks were in rerun mode, including marathons of […]

For NBC, the preseason was nice while it lasted. NBC:  The network launched its Thursday line-up last night against little or no competition from 2 of the other networks…. and fell off a cliff.  THE OFFICE, the last remnant of “must see TV,” tied its lowest-rated airing ever at 2.1, which was down a ghastly […]

  FOX got the New Year’s present it wanted.  (Well, mostly.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Audiences decide they want to see movies again. OPENINGS:  With the market starved for family entertainment (the last major animated opening was Ice Age 4 back in July), HOTEL TRANSYLVANIA (Sony) and its $43M smashed the September opening record and the Sony Animations record, and comes in just behind Shark Tale as the biggest animated […]

  Typically when a network orders additional scripts for a series, it does so at the Writers Guild minimum, so it’s a very minimal investment compared to ordering additional episodes–thousands rather than millions of dollars.  Keeping scripts in process allows for “continuous production” when and if the network decides to actually issue a back-order, which […]