WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now down -3% from last year and now +1% above the average for this point the past four years ($6.961 billion).  Over the same period, Hollywood films […]

  Last night’s intermittent rain delay in the St. Louis/San Francisco NATIONAL LEAGUE BASEBALL PLAYOFFS game caused a potential 2-night disaster for FOX (but an unexpected opportunity for ABC). The game had started at 4PM East Coast time, and was supposed to end before primetime, when FOX would air THE X FACTOR.  But the rain delay […]

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it’s having a theatrical release at all is that 20th’s pre-Disney co-financier TSG had the contractual right to […]

World Series Game 1 won the night, but didn’t seem to affect anyone else very much. ABC:  After a slightly increased 2.6 (in final numbers) steady 2.5 from its THE MIDDLE lead-in, THE NEIGHBORS was up a tick to 2.0, still nothing to be thrilled about (3rd place in the half-hour), but appreciably ahead of […]

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]

That didn’t take long. ABC:  At twin 1.6s, LAST MAN STANDING and MALIBU COUNTRY are still “hits” by Friday standards.  (Just ask NBC, which has been calling Grimm a hit for a year and a half with ratings at that level.)  But they’re way down from last week’s 2.0 and 2.3, and that’s with NBC […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Over the weekend football continued to dominate the afternoon sports daypart.  On Saturday, college football filled the air, but only one game broke out: Stanford upsetting Oregon in prime time on ABC.  The other big upset (Kansas State at Baylor) aired opposite it on ESPN, but the game never really got off the ground since […]