BROADCAST FINALS ABC:  Airing for the first time since April 14, SHARK TANK gained 0.04 to 0.37, and 20/20 was up 0.02 to 0.29. CBS:  Returning from a rerun week, the now-canceled SWAT dropped 0.09 to 0.30, FIRE COUNTRY was also down 0.09 to 0.32, and BLUE BLOODS was steady at 0.30. NBC:  After […]

> A movie called JOHN CARTER opened a few days ago.  It cost a few bucks, and as you may have heard, didn’t make as much money as its studio, Disney, would have liked.  Notwithstanding the supposed mandate from Disney CEO Bob Iger that blame not be targeted at any individual for the failure, twin […]

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (including worldwide marketing), $50M in the US will barely make a dent, meaning that the movie will need to […]

  BROADCAST FINALS:  ABC’s NHL PLAYOFFS game was at 0.49.  FOX’s MLB game was at 0.31.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was at 2.96.  On ESPN, FORMULA 1 was at 0.30, and COLLEGE SOFTBALL was at 0.22/0.15/0.14/0.12.  Fox Sports 1’s MLB game was at 0.11.  On […]

> Basketball. CBS:  On a night when the other networks mostly didn’t choose to compete, some enormous upsets in the NCAA TOURNAMENT gave CBS a slam-dunk victory for the night with a (preliminary) 2.2, way higher than last year’s Day 2. CW:  NIKITA returned to the schedule after several weeks of reruns (that show has […]

  Some drops from last week’s premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Weekend #34 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND August 19-21, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Kubo and the Two Strings Focus PG 90% 15.7 44 56 100 War Dogs WB R 63% 15.2 40 […]

  AFTERNOON UPDATE:  There was no joy for FOX in the day’s adjusted numbers, as AMERICAN IDOL stayed at what is now its official all-time low 1.9 and SURVIVING JACK remained at 1.3.  Adding insult to injury, the only FOX show to climb was HELL’S KITCHEN, which tied IDOL at 1.9.  The NCAA TOURNAMENT numbers […]