A fair start for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  Now that we have final ratings for CBS, let’s take a look at how the line-up fared.  THE BIG BANG THEORY, at 2.7, was down 0.7 from its Thursday premiere last fall, a 20% drop.  YOUNG SHELDON held its lead-in well at 2.2, which was higher than the 1.9 […]

      THE RAVEN:  Watch It At Home – Not Much Tell-Tale Heart (Or Brain)   Sometimes less-than-great minds think alike, too.  The idea of Edgar Allen Poe as a detective investigating strange phenomena was at the center of ABC’s busted pilot Poe last year (see our pilot report here), but it seems the […]

  OPENINGS:  Sony is one of the last remaining studios to honor the full conventional theatrical distribution window, so MONSTER HUNTER (Screen Gems/Sony) will have roughly 3 months to sell tickets before it’s available at home.  It may need every day of that time after a $2.2M start, weak even by pandemic terms.  It’s also […]

        NETWORK FINALS:  GREY’S ANATOMY gained 0.1 in final numbers, while the rerun BIG BANG THEORY lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader led Thursday cable at 0.73/0.62.  ESPN’s PRO BOWL SKILLS CHAMPIONSHIP special was at 0.53, after a […]

Based on Friday’s grosses, weekend #21 of 2014 looks like $180 million for the top 12 films Friday-Sunday, well below our $205 million forecast and down 28% from the same weekend last year (but still up 6% from the norm for this weekend over the last few years).  Basically, the two openers this weekend are […]

  ONE DAY – Watch It At Home:  An Off-Day   What went wrong with ONE DAY?  It’s been clear for a while that its studio, Focus Features, didn’t have great confidence in the film:  first  they postponed the opening from its original midsummer date to late August (which has turned out to be an […]

  It was NASCAR’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]