OPENINGS:  POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie.  Pikachu may not have that movie’s legs, especially with Aladdin just 2 weeks away, but it should total $175-200M here.  Pokemon in general is a more worldwide phenomenon than LEGO, which […]

  UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BEING MARY JANE (BET) was likewise up 0.1 to 1.3, tied for 2d place […]

BROADCAST FINALS ABC:  AMERICAN IDOL was at 0.53, and THE GOOD DOCTOR returned from an off-week down 0.05 to 0.29. CBS:  After a rerun at 0.50, the NCAA CHAMPIONSHIP was at 3.73.  Last season’s final game aired on TBS, TNT and Tru at a combined 4.72. NBC:  THE VOICE dropped 0.06 to 0.54, and QUANTUM […]

>ABC led a very quiet Saturday night with a 1.2 Adult 18-49 from 8-11 pm in the preliminary fast nationals.  Wipeout at 8 pm averaged a 0.9 from 8:00-8:30 and 1.0 from 8:30-9:00, winning the hour.  ABC continued its winning ways from 9-11 pm with a 20/20 special, My Extreme Affliction (about people with extraordinary […]

  NBC remembered that BLINDSPOT exists. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54).  As we have seen most of the week, Thursday night was above […]

  NON-STOP (Universal) has taken the initial lead over SON OF GOD (20th) with a tight Friday win, according to preliminary numbers at Deadline, but the weekend race is far from over.  Non-Stop reportedly took in $9.5M on Friday (including around $700K on Thursday night), with Son of God close behind at $9M+ (including $1.2M […]

  BROADCAST FINALS ABC:  THE ROOKIE slipped 0.02 to 0.37, THE ROOKIE: FEDS lost 0.03 to 0.24, and WILL TRENT was down 0.05 to 0.20. CBS:  The FBI franchise included the mothership up 0.02 to 0.43, FBI: INTERNATIONAL up a tick to 0.37, and FBI: MOST WANTED down a tick to 0.37. NBC:  Back from […]