OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]

> UPDATE:  The Deadline numbers have shifted quite a bit from their earlier incarnation:  HUNGER GAMES is now estimated at $19.5M for Friday (a 71% drop from opening day) and a $55M weekend (down 64%).  If that number holds, GAMES would have the 11th highest 2d weekend ever, although only $200K away from the Top […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday April 26 and Sunday April 27, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   NBA: Playoffs 2.3 rating TNT 2:00 pm Saturday Indiana Pacers at Atlanta Hawks Game 4 […]

  OPENINGS:  Expectations were low for KRAVEN THE HUNTER (Marvel/TSG/Columbia/Sony), and it still managed to under-deliver, with a puny $11M start.  Even though Kraven had moderate costs by superhero movie standards (around $175M including marketing), it will never climb past red ink, especially since things were no better overseas with $15M from 60 territories.  For […]

> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

Here are the weekend sports ratings for Saturday and Sunday September 24-25, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, September […]

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  It came in below the openings of 2007, 2008, 2010, 2012 and 2013 (above only the first Thor and the first Wolverine […]