July 22, 2016

Republican National Convention Ratings: 2016 Night 4

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Written by: Mitch Metcalf
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The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54).  As we have seen most of the week, Thursday night was above 2012/Romney levels but below 2008/McCain levels.  For comparison, the final night of the 2008/Obama DNC totaled 33.3 million P2+ and 2012/Obama totaled 27.6 million P2+.  Look for coverage of DNC 2016 ratings next week.

On Thursday night, Fox News won persons 2+ again handily, although CNN surged into 2nd place, pushing NBC into third place.  Same with persons 25-54, with CNN moving into a very competitive second place behind Fox News (as CNN more than doubles its 2012 performance, when the network was really struggling).

RNC 2016 Night 4

All four nights of the RNC in 2016 averaged 23.8 million P2+ and 7.4 million P25-54, again, ahead of 2012 but behind 2008.

RNC 2016 Night 1-4 Average


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.