The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54). As we have seen most of the week, Thursday night was above 2012/Romney levels but below 2008/McCain levels. For comparison, the final night of the 2008/Obama DNC totaled 33.3 million P2+ and 2012/Obama totaled 27.6 million P2+. Look for coverage of DNC 2016 ratings next week.
On Thursday night, Fox News won persons 2+ again handily, although CNN surged into 2nd place, pushing NBC into third place. Same with persons 25-54, with CNN moving into a very competitive second place behind Fox News (as CNN more than doubles its 2012 performance, when the network was really struggling).
All four nights of the RNC in 2016 averaged 23.8 million P2+ and 7.4 million P25-54, again, ahead of 2012 but behind 2008.
###
Related Posts
-
Republican National Convention Ratings: 2016 Night 3
The third night of the Republican National Convention totaled 22.8 million viewers 2+ across the three broadcast networks and three cable news channels, well above the 19.4 million on Tuesday and a touch above the 22.5 million Monday. Compared to prior conventions, last night was above the third night of 2012…
-
Republican National Convention Ratings: 2016 Night 2
The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008. Viewing in the 25-54 sales demographic…
-
Republican National Convention Ratings: 2016 Night 1
The first night of the Republican National Convention is up from the last two conventions in terms of total viewers (22.5 million viewers 2+ live+same day in the 10 pm ET hour on the three broadcast networks and three cable networks, up 2 million from 2012 and up 3.6 million…
-
WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
