DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

      NETWORK FINALS:  As anticipated, ABC’s NBA FINALS rose to 6.4 after adjustment (0.1 below Monday’s Game 5), and FOX’s US OPEN coverage rose to 0.7.  In addition, the 8:30PM episode of AP BIO lost 0.1 in final numbers, and the rerun THE BIG BANG THEORY gained the same.           […]

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, moved into the #2 position on the priority list (from #3).  The network really has been pushing tonight’s Up All Night […]

  Not much sweeps momentum for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -1% from last year and now +2% above the average for this point the past four years ($9.518 billion).  Over the same period, Hollywood films have grossed […]

  BROADCAST FINALS ABC:  JUDGE STEVE HARVEY fell a tenth to 0.54.  ABBOTT ELEMENTARY was steady at 0.54, and BLACK-ISH gained 0.02 to 0.42.  The night ended with a rerun JUDGE STEVE HARVEY at 0.26. CBS:  Reruns at 0.55/0.45/0.44. NBC:  AMERICAN AUTO held at 0.38, GRAND CREW slipped 0.02 to 0.31, THIS IS US lost […]

        NETWORK FINALS:  TO TELL THE TRUTH fell 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a close race for the Monday cable lead, but VH1’s LOVE & HIP-HOP prevailed despite a one-tenth drop to 1.08, with lead-out BASKETBALL WIVES […]

    Beware of studio estimates and round numbers. OPENINGS:  In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 films–even though MIB3 hasn’t shown any particular strength with the family matinee audience (its […]