THE SKED Sunday Cable Scorecard – 10/13/13

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One guess what’s on top.  The surprise, though, is how little the walkers fed off their competition.

AMC:  We already know that THE WALKING DEAD literally topped almost everything else in primetime television all season with a 8.2 in 18-49s.  (Sunday Night Football was adjusted up to 8.4 in the final numbers to edge it out.)  And TALKING DEAD, at 2.6, was bigger than anything in Sunday primetime that didn’t involve a football–including the American League baseball playoffs.  Some additional numbers, though, illustrate just how huge Walking Dead is.  Among Men 18-34, the most desirable viewers for advertisers because they’re the hardest to reach, Walking Dead had a spectacular 10.1 rating.  But Women 18-34 were right behind at 8.4.  Teens were at 6.9.  Women 35-49 were at 5.9.  Even in the older viewers that might not seem like the natural zombie audience, Men and Women 50+ were at 3.0 and 2.7 respectively.  And parents might consider the 2.7 among Kids 2-11 cause for Child Services to get a call.

SHOWTIME:  Airing directly against Walking Dead at 9PM, the increasingly odd third season of HOMELAND actually improved a bit on its rating last week, up 0.1 to 0.8 and almost even in total viewers at 1.9M.  (The final audience for the episode will be higher, as is the case with all pay cable, because of additional runs and platforms, all of which are of equal value to the network.)  MASTERS OF SEX, which has maintained excellent quality so far, held at 0.4 and slightly over 1M total viewers.

HBO:  BOARDWALK EMPIRE, also in the 9PM slot, took a slight hit, down 0.1 to 0.7 and down about 200,000 viewers to 1.9M.  EASTBOUND AND DOWN stayed at 0.4, although it lost about 75,000 viewers to 750K.  (HELLO LADIES was somewhere below that, but it’s not clear just where.)

LIFETIME:  The second episode of WITCHES OF EAST END rose 0.1 to 0.8, staying at 1.9M total viewers.  Its lead-in DROP DEAD DIVA was also up 0.1 to 0.6, with 1.6M total viewers.