Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at 3,201 theaters Friday, Chappie from Warner Brothers is on track for a $13.0 million opening three-day weekend (well below […]

  IN AN INSTANT may not be around that long. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no shortage of high-profile failures alongside them, including Mortdecai, Jupiter Ascending, Focus and Blackhat.  Add to […]

  NETWORK UPDATE:  THE BIG BANG THEORY, THE BLACKLIST and AMERICAN IDOL all gained 0.1 in final numbers.  An additional note:  quarter-hour numbers for AMERICAN CRIME reveal a somewhat troubling steady decline throughout the hour:  2.3/2.1/1.9/1.8.  The drop at 10:15PM makes sense because some SCANDAL fans who tried it out would have decided to exit, […]

The AUDIENCE MAP series continues with a look at the detailed demographics for broadcast network situation comedies.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size.  The number of regularly scheduled telecasts is noted […]

  AMERICAN CRIME wasn’t quite up to Shondaland standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  EMPIRE was the only Wednesday show to grow from morning numbers, with an additional 0.1 that put its rating at an even more amazing 5.8.  Is there any doubt it’ll hit a 6 by its season finale in 2 weeks? Ratings in key demos for the Top 25 original cable telecasts (plus […]

  There’s no stopping EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]