Based on Friday’s and Saturday’s grosses, weekend #11 of 2015 now looks like $124 million for the top 12 films Friday-Sunday, up solidly from the norms for this weekend.   Opening at 3,845 theaters Friday, Cinderella from Disney is on track for a $70.1 million opening three-day weekend (near our $69.5 million ShowBuzzDaily forecast earlier this week). The film […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Based on Friday’s grosses, weekend #11 of 2015 looks like $123 million for the top 12 films Friday-Sunday, up solidly from the norms for this weekend.   Opening at 3,845 theaters Friday, Cinderella from Disney is on track for a $70.0 million opening three-day weekend (near our $69.5 million ShowBuzzDaily forecast earlier this week). The film is pacing toward […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The network was […]

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at $70M and perhaps even $75M by Sunday.  That would be better than the $69.4M opening for Maleficent, which had a […]

  NETWORK UPDATE:  SCANDAL and AMERICAN IDOL gained 0.1 in final ratings, and although the “REAL BLACKLIST” branded DATELINE did as well, THE BLACKLIST itself did not.  Meanwhile, things got worse at CBS, where THE ODD COUPLE, MOM and ELEMENTARY all lost 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus […]

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size. Sunday night illustrates […]

  There was bad news for just about everyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]