You’ll be hearing quite a bit of spin over the next few days about how relatively inexpensive FOCUS (RatPac Dune/Warners) was to produce, $50-65M depending on the source.  That number, however, ignores the lavish Warners marketing campaign, which probably brings total worldwide costs to more like $175M.  That’s important, because Focus, based on preliminary […]

  NETWORK UPDATE:  AMERICAN IDOL and THE BLACKLIST each gained 0.1 in final numbers, as did the BIG BANG THEORY rerun.  The VAMPIRE DIARIES rerun lost 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The front half of TNT’s NBA doubleheader took top honors […]

  Considering the number of events on the air, a surprisingly stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  Another 0.1 for EMPIRE pushed the blockbuster to 5.4 in final numbers, and AMERICAN IDOL gained a tenth as well.  In addition, SURVIVOR and ARROW gained 0.1.  However, BLACK-ISH, NASHVILLE and THE 100 each lost 0.1. Ratings in  demos for the Top 25 original cable telecasts (plus a few other lower-rated but […]

  Yep:  EMPIRE was up again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

The AUDIENCE MAP series continues with a look at the detailed demographics for major televised awards shows over the past year.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by overall audience size, from the Oscars (or Academy Awards if […]

Weekend #9 of 2015 is looking like $93 million for the top 12 films this weekend, significantly below the normal volume for this weekend (see track below). Opening at around 3,200 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Focus from Warner Brothers should average $6,800 per theater for […]

  NETWORK UPDATE:  There were quite a few 0.1 declines in final ratings, with FRESH OFF THE BOAT, NCIS, NCIS: NEW ORLEANS, NEW GIRL and TV’S HOTTEST COMMERCIALS all taking the hit.  Only THE VOICE gained 0.1 from this morning. Ratings in key demos for the Top 25 original cable telecasts (plus a few other […]