The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 21 and Sunday February 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.68 rating CBS 1:00 pm Florida at LSU 0.39 rating FOX 12:00 pm […]

  There were no surprises of any scale at tonight’s ACADEMY AWARDS (a full list of winners is here) , and that went for the telecast, too.  Neil Patrick Harris was as personable a host as anticipated, and he/his writers were sometimes quick on their feet, as when he had a gag ready about a Documentary […]

In case you are staring at an Oscar ballot this afternoon or this evening and have no idea what to select, especially in the “down ballot” categories such as documentaries, foreign language film, or the technical awards, never fear.  Lean on the professional oddsmakers to help to separate the wheat from the chaff.  Instead of […]

WORLDWIDE STUDIO SCORECARD.  Here is the updated 2015 Scorecard, with Universal pulling past Warner Brothers by a nose.  Each studio has a nearly identical profile of its slate: one successful blockbuster, an expensive sci-fi/ fantasy movie that tanked domestically but it is somewhat bailed out by some overseas business, and one or two outright bombs. […]

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggressive Sunday estimate by Disney (predicting a 30% Sunday drop vs 42%), and when the numbers are so close, […]

Based on Friday’s and Saturday’s grosses, weekend #8 of 2015 looks like $106 million for the top 12 films Friday-Sunday, a little softer than it looked yesterday but still somewhat above the norms for this weekend.   Opening at 2,755 theaters Friday, McFarland, USA from Disney is on track for an $11.3 million opening three-day weekend (now slightly […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Based on Friday’s grosses, weekend #8 of 2015 looks like $112 million for the top 12 films Friday-Sunday, somewhat above the norms for this weekend.   Opening at 2,575 theaters Friday, The DUFF from CBS Films and Lionsgate/Summit is on track for an $11.1 million opening three-day weekend (above our $7.5 million ShowBuzzDaily forecast earlier this week). The […]