BROADCAST FINALS:  note that unless otherwise noted, comparisons are to November 18, due to Thanksgiving. ABC:  A special 20/20 featuring an ALEC BALDWIN INTERVIEW was at 0.45, and GREAT CHRISTMAS LIGHT FIGHT ended at 0.26. CBS:  YOUNG SHELDON dropped 0.09 to 0.64, UNITED STATES OF AL dipped 0.03 to 0.46, GHOSTS held at 0.55, […]

  OPENINGS:  LONGLEGS (Neon) captured the zeitgeist, successfully delivering the marketing message that it was the scariest horror movie in recent memory.  The result was  a$22.6M weekend, which set a new Neon record by a wide margin, and also marked the year’s highest non-franchise start for the genre.  Production and marketing costs for Longlegs reportedly […]

  NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]

        NETWORK FINALS:  Local college basketball tournament adjustments weren’t kind to the networks.  BLUE BLOODS fell 0.2 in final numbers, while AGENTS OF SHIELD, TAKEN, and CONFRONTING PUTIN all lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  But what was bad for the broadcasters […]

Even more than most Sundays, last night there was football… and everything else. ABC:  A dismal night for the network’s scripted shows.  With a football overrun stretching into the 8PM hour on FOX, ONCE UPON A TIME (featuring an episode that strayed from the path of the season’s central storyline for an hour about the […]

  Broadway didn’t stand a chance against basketball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Mitch Metcalf will have more to say about this weekend’s actual boxoffice numbers versus Sunday’s studio estimates later today, but one point is worth noting for its Oscar implications.  It was important to Warner Bros that ARGO, the studio’s big awards season hope and the fruit of its golden-boy director Ben Affleck (and also […]

  OPENINGS:  According to published reports, Emma Watson’s deal on BEAUTY & THE BEAST (Disney) starts at a $3M base, but rises to $15M if the film reaches around $750M worldwide.  It seems like Watson can safely buy any Lamborghini that’s caught her eye, because Beauty is a global blockbuster.  In the US, Disney’s $170M […]