DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Don’t get too excited about that increase in SMASH‘s 18-49 rating last night, because it just vanished.  In the final Nielsen numbers, Smash came back down to the same 2.3 number it had last week.  (Castle was also lowered a tenth of a point.)   The lower number is nothing to panic about.  The final […]

  The Olympics are still almost a month away, but viewers are getting ready. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Only NBC showed real growth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  On a reality-heavy night, chefs came out on top. FOX:  MASTERCHEF was down 0.2 from last week, but still won the night at 1.8.  MOTEL HELL lost 0.1 to 1.3. CBS:  UNDER THE DOME dropped 0.1 from last week to tie its series low 1.5.  Prior to that, the night’s sitcom reruns were led […]

Based on Friday’s grosses, weekend #12 of 2015 looks like $119 million for the top 12 films Friday-Sunday, below the norms for this weekend.   Opening at 3,875 theaters Friday, Insurgent from Lionsgate/Summit is on track for a $50.1 million opening three-day weekend (somewhat below our $59.0 million ShowBuzzDaily forecast earlier this week). The film is pacing toward $12,900 per […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

Here are the full week sports ratings for Monday August 19 through Sunday August 25, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]