Last night belonged to football and CBS–but it wasn’t as big as it could have been. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

  A strong Saturday lifted everything at the multiplex. OPENINGS:  Obviously AMERICAN SNIPER (Warners/Village Roadshow) wouldn’t be what it is without Clint Eastwood and Bradley Cooper, but the contributions of the Warners marketing group shouldn’t be overlooked.  Building the trailer and the initial TV ads almost entirely around the one moment in the film where […]

WORLDWIDE STUDIO SCORECARD.  The 2014 Scorecard, updated with additional overseas grosses, has been updated below.  The 2015 Scorecard will be introduced toward the end of January. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is -4% behind last year but +7% above the average for this point the past […]

Based on Friday’s and Saturday’s grosses, weekend #3 of 2015 looks like $185 million for the top 12 films Friday-Sunday, even better than the estimate yesterday ($172 million), way up from the norm for this weekend and setting a new record for the third weekend in January, breaking last year’s brief record (see track below […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  Kevin Hart has been tirelessly promoting his The Wedding Ringer–even if we know from the Sony hacks that he charges extra for some of his marketing duties–and tonight, nearing the end of his campaign (which has had only medium results at the box office), he still had a super-charged burst of energy reserved for […]

Based on Friday’s grosses, weekend #3 of 2015 looks like $172 million for the top 12 films Friday-Sunday, way up from the norm for this weekend and setting a new record for the third weekend in January, breaking last year’s brief record (see track below for the weekend).  The box office is on fire, driven […]