NETWORK UPDATE:  The heavily-promoted “epic” GRIMM episode gained 0.1 in final numbers.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery’s pair GOLD RUSH and ALASKAN BUSH PEOPLE remained at the top of Friday cable, GOLD RUSH down 0.03 to 1.43, and BUSH […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 24 and Sunday January 25, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL Sunday 5.6 rating ESPN 8:00 pm Pro Bowl: Team Carter vs Team Irvin College Basketball […]

  Only one show on any network topped 1.6 as pre-February Sundays ran out their string. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the Christ ($370.8M) and Forrest Gump ($330.3M).  Even if this weekend’s studio estimate of $64.4M turns out to have been tinkered with […]

WORLDWIDE STUDIO SCORECARD.  Here is the first look at the 2015 Scorecard, with of course Warner Brothers breaking away into an early lead in worldwide box office thanks to American Sniper.  If you are interested in the 2014 Scorecard, scroll down to the bottom of the post (as the remnants of overseas box office for […]

Based on Friday’s and Saturday’s grosses, weekend #4 of 2015 now looks like $142 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

Based on Friday’s grosses, weekend #4 of 2015 looks like $143 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary.  As for the […]