NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final numbers, but MASTERCHEF JR  lost the same. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH easily won the night despite dropping 0.11 from last week to 1.23.  ESPN’s NBA doubleheader was at 0.71/0.68.  On Lifetime, BRING IT lost 0.09 to […]

>Fast Five delivered for Universal with a $77 million opening and is on track for a final domestic tally of $169 million.  This strong opening will push the weekend up around 50% versus the same weekend last year.  The other openers, however, were ignominious flops. Fast Five should open with $77 million this weekend and […]

        NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 7.31.  In addition, there were significant upward adjustments (at least to the next tenth) to 60 MINUTES, AMERICA’S FUNNIEST HOME VIDEOS, and the 8:30PM rerun of FAMILY GUY.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

    SMASHWatch is glad TV shows don’t close in Boston.  NBC:  Last night’s SMASH pulled off the trick of being both melodramatic (poisoning! illicit sex!) and remarkably dull, an anticlimactic way to head toward next week’s season finale, and with a church production number to boot that seemed designed to let us know that […]

  Things tightened up on the 2d Tuesday of the fall season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 […]

> GIRLS doesn’t earn an HBO throne. HBO:  GIRLS received largely rhapsodic reviews, and those are critically important at HBO–if the show’s quality stays strong, it could easily be in line for Best Comedy Emmy consideration–which should ensure that it sticks around.  But on a ratings level, the show was meant to be a demographic […]