July 30, 2012

The Sked: Summer Olympics Ratings Day 3

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Written by: Mitch Metcalf
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Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 pm hour as swimming gave way to coverage of the Women’s Gymnastics all-around qualifying.

The average through three days in London is a spectacular 10.9 rating, comfortably ahead of Beijing over the same period and well ahead of Athens and Sydney.  (A note on the calculation of the multi-day averages: the cumulative average is weighted by the number of minutes commercially rated each night and not a simple average of the individual nightly ratings.)

The best nightly rating on a competing broadcast network was a 1.2 for FOX for animated comedy repeats.  CBS averaged a 0.9 rating Sunday night, with its best rating on the night a 1.8 from Big Brother before 9 pm crashed to a 0.5 rating with the time period premiere of the disastrous dating show 3.  ABC averaged a 0.6 for repeats of its normal schedule.  Cable ratings for the key Sunday night dramas will be posted as they become available.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.