Even at the end of Thanksgiving weekend, viewers weren’t enthused about returning to their TVs. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  Last year’s Thanksgiving weekend was the biggest ever, thanks to the combo of Catching Fire and Frozen, and while plenty of tickets were sold over the past few days, this year didn’t come close. OPENINGS:  THE PENGUINS OF MADAGASCAR (DreamWorks Animation/20th) was yet another piece of disappointing product for DreamWorks, which really needed to […]

WORLDWIDE STUDIO SCORECARD. Scroll down for domestic and overseas grosses for each film individually so far in 2014. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2014 is now running -6% behind last year (worse than the -5% pace the last several weeks) and -3% below the average for this point the […]

Based on Friday’s grosses, weekend #48 of 2014 looks like $156 million for the top 12 films Friday-Sunday, down 14% the norm for Thanksgiving weekend ($180 million) and down 20% from the same weekend last year.  Pretty soft. Opening at 3,764 theaters, Penguins of Madagascar from Fox and DreamWorks Animation is on track for a $25.8 million opening […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

Based on Friday’s grosses, weekend #48 of 2014 looks like $148 million for the top 12 films Friday-Sunday, down 18% the norm for Thanksgiving weekend ($180 million) and down 24% from the same weekend last year.  Pretty weak. Opening at 3,654 theaters, Penguins of Madagascar from Fox and DreamWorks Animation is on track for a $26.9 million opening […]

  NOTE:  UPDATED THROUGHOUT WITH STUDIO ESTIMATES Black Friday was, as always, a very bright day for movies.  The holiday weekend continues to belong to THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate), which soared 118% from Thursday to a terrific $24.1M.  Even though Mockingjay continues to lag behind the previous Hunger Games installments, that’s a […]

  Christmas season has definitely arrived for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]