Articles

November 29, 2014
 

FRIDAY 11.28.2014 Box Office Report

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , ,

Based on Friday’s grosses, weekend #48 of 2014 looks like $148 million for the top 12 films Friday-Sunday, down 18% the norm for Thanksgiving weekend ($180 million) and down 24% from the same weekend last year.  Pretty weak.

Opening at 3,654 theaters, Penguins of Madagascar from Fox and DreamWorks Animation is on track for a $26.9 million opening three-day weekend (below our $36.5 million ShowbuzzDaily forecast). The film is pacing toward $7,400 per theater for the weekend (compared to the $5,333 opening weekend average for all wide-release films the last two years). For the first five days Wednesday-Sunday, the film is headed for $37.1 million.  Critical sentiment is only somewhat positive (68% positive overall and a mediocre 55% positive with top critics). Penguins of Madagascar is headed for $119 million total domestic.

Opening at 3,321 theaters, Horrible Bosses 2 from Warner Brothers is on track for a $15.5 million opening three-day weekend (well below our $25.0 million forecast). The film is pacing toward $4,700 per theater for the weekend. The film is headed for $22.8 million for the first five days Wednesday-Sunday.  Critical sentiment is not supportive (35% positive overall and 24% positive with top critics). Horrible Bosses 2 is headed for $64 million total domestic.

Expanding to 749 theaters, The Theory of Everything from Focus and Universal is on track for a $5.1 million first wide three-day weekend (above our $3.5 million forecast). The film is pacing toward $6,800 per theater for the weekend. Critical sentiment is very positive (83% positive overall and 86% positive with top critics). Theory of Everything is headed for $29 million total domestic.

Weekend 48: November 28-30, 2014 ($ millions)
Pre-Wknd Showbuzz Forecast Early Weekend Estimate Early Five-Day Estimate Showbuzz Domestic Final Proj.
Hunger Games: Mockingjay Part 1 LG/Sum [53.8] 56.3 81.9 364
Penguins of Madagascar FOX/DWA [36.5] 26.9 37.1 119
Big Hero 6 Dis [17.5] 19.4 26.6 220
Interstellar Par [12.1] 15.9 22.1 189
Horrible Bosses 2 WB [25.0] 15.5 22.8 64
Dumb and Dumber To Uni [8.0] 8.4 11.7 89
Theory of Everything Foc/Uni [3.5] 5.1 6.5 29
Gone Girl Fox [2.4] 2.3 3.1 166
Birdman FoxS [2.0] 1.9 2.4 26
St. Vincent Weins [1.8] 1.9 2.4 46
Fury Sony [—] 1.5 2.1 85

Note: The table above summarizes an early look at the weekend. The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets). The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column). The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America. A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.

Top Holdovers

The Hunger Games: Mockingjay Part 1 is headed for $56.3 million this weekend (down 54% from last weekend and slightly above our $53.8 million forecast). The total domestic outlook for Mockingjay Part 1 has been adjusted to $364 million.

Big Hero 6 is headed for $19.4 million this weekend (down 4% from last weekend and above our $17.5 million forecast). The total domestic outlook for Big Hero 6 has been adjusted to $220 million.

Interstellar is headed for $15.9 million this weekend (up 4% from last weekend and well above our $12.1 million forecast). The total domestic outlook for Interstellar has been adjusted to $189 million.

Dumb and Dumber To is headed for $8.4 million this weekend (down 40% from last weekend and near our $8.0 million forecast). The total domestic outlook for Dumb and Dumber To has been adjusted to $89 million.

 

Total Box Office Volume

The Top 12 Films this weekend are looking like $148 million total Friday-Sunday, down 18% from the four-year average for the comparable weekend and down 24% from the same weekend last year.

WEEKEND 48 (or 47 in * years) ($ millions)
Weekend Volume: Top 12 Films Top Movies Opening Each Weekend (Fri-Sun only)
2014 $148 Penguins of Madagascar $26.9, Horrible Bosses 2 $15.5
2013 $195 Frozen 3D $67.4, Homefront $6.9, The Book Thief $4.9
2012* $200 Rise of the Guardians $23.8, Life of Pi $22.5, Red Dawn $14.3
2011* $155 The Muppets $29.2, Arthur Christmas $12.1, Hugo $11.4
2010* $171 Tangled $48.8, Burlesquw $11.9, Love and Other Drugs $9.7
Avg 2010-13 $180

Check back tomorrow for more complete Weekend Studio Estimates based on Saturday’s actual box office, as well as the International Box Office report.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.