So much for the monkey. NBC:  ANIMAL PRACTICE lurched into the regular season with an awful 1.4 start, the lowest rated show in primetime (other than on CW) last night.  GUYS WITH KIDS did marginally better at 1.6, but that was still deeply in 4th place for its timeslot.  (Incidentally, in other NBC bad sitcom […]

Nielsen announced planned delays for daily national ratings (cable and broadcast programs) the rest of this week.  This is how the week’s ratings should roll out.  We will update these times if anything changes. Saturday Jan 10 nationals rescheduled to Tuesday 1 pm 3 pm PT (normally Tuesday morning) Sunday Jan 11 nationals rescheduled to Tuesday 1 pm […]

The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for CBS and FOX on this night.  CBS has plunged 31% on the night from […]

  The first Thursday BIG BROTHER of the season won the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  In a time of steadily declining ratings for network television  THE WALKING DEAD is proof that there’s still a staggeringly large audience available for scripted drama that viewers want to see.  Last night’s Season 3 premiere broke all the show’s existing records to become its highest-rated episode yet.  The 9PM telecast will have about […]

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calculations about just how profitable each individual show and network may be.  We’ll get to the network-by-network calculus tomorrow, but today, […]

Here are the weekend sports ratings for Saturday and Sunday September 16-17, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, September 17-18, […]

The Past Week: Total Box Office Volume All films in wide release playing between October 22 and October 28 grossed a mediocre $119 million, even with the four-year average for the week and down 3% from the same week last year.    The past six weeks are now 7% above the four-year average box office […]