DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to watch.  Its signature blunder was not solving the Rosie Larsen murder after its initial 13 hours, as it seemed to […]

  As is traditional, the box office for all movies aimed at young people or families slumped on Thanksgiving Day.  That kept THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) easily on top, down 24% from Wednesday to $11.1M.  That represented a better hold than the 28% Thanksgiving drop for Catching Fire, although in actual numbers […]

  THE DARK KNIGHT RISES (Warners) had a solid Saturday and no trouble at all beating the new competition in its 3d weekend of release.  According to preliminary numbers at Deadline, Rises should have a $36.2M weekend, a 42% decline from last weekend that’s slightly better than the 43% Weekend 3 drop for The Dark […]

  OPENINGS:  Despite the advantage of a Father’s Day weekend start, CARS 3 (Pixar/Disney) had the lowest opening of its franchise with $53.5M, 19% below Cars 2, and even 11% behind 2006’s original Cars.  It’s likely to end up at the low end of Pixar titles, with a US total closer to A Bug’s Life […]

Weekend #33 of 2012 looks like an unusually robust third weekend of August.  Four new films open, with The Expendables 2 an atypically strong entry for this late weekend.  The top 12 films this weekend should total $143 million, up over 35% from the pace for the same weekend the last few years. Opening at […]

        NETWORK FINALS:  The rerun of BOB HEARTS ABISHOLA gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TLC was again at the top of cable with its 90 DAY FIANCE franchise at 0.73/0.68/0.55, compared to last week’s 1.03/0.78/0.43.  On Bravo, BELOW […]

Like last week, Saturday was somewhat stronger than anticipated yesterday — the weekend now looks like $84 million instead of $81 million for the top 12 films.   The Possession and Lawless both look like they will be about one million dollars higher for the Friday-Sunday portion of the long weekend.  Oogieloves and the BIG […]