NETWORK UPDATE:  SURVIVOR, SVU and the season finales of AMERICAN IDOL and THE MIDDLE rose 0.1 in final numbers.  However, SUPERNATURAL, BLACK-ISH and the season finale of NASHVILLE each lost a tenth. CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS doubleheader once again topped the night at 2.07/1.49, and NBC Sports Net’s NHL PLAYOFFS game was next […]

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares well to the other entries in Edgar Wright/Simon Pegg’s “Cornetto Trilogy,” even though World’s End has the […]

  NBC seems to be bailing on GREAT NEWS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  More adjustments are on the way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Tuesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

          NETWORK FINALS:  NBC’s NFL game adjusted to 6.6.  In addition, after adjustment for FOX’s late afternoon game, MASTERCHEF JR adjusted down 0.2 to 1.7.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On a sports- and rerun-heavy holiday, the top show on Thanksgiving cable was Hallmark’s […]

  An off-night for SUNDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]