Weekend #50 of 2014 is looking like $81 million for the top 12 films this weekend, down a big 36% from the norm for this weekend and a similar 43% from the same weekend last year.  The Hobbit launched this weekend the last two years, and this year it shifts to next weekend (one week later relatively on the […]

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one :30 spot) and Person of Interest (one :20).  2 Broke Girls was given one :10.  The rest of the time […]

> Sunday… when NBC can close its eyes and pretend it has a functioning schedule. ABC:  ONCE UPON A TIME is a bona fide, self-starting hit, with another 3.8 that more than doubled its lead-in (and also more than doubled the similarly-themed Grimm on Fridays).  This may have helped DESPERATE HOUSEWIVES and PAN AM a […]

> The FOX Tuesday line-up returned to moderate results. FOX:  The network won the night, but unimpressively:  GLEE tied the season low it hit during the holiday season, and NEW GIRL was only 0.1 above its own. CBS:  For whatever reason, the NCIS LA repeat tanked last night, down to a 1.7 that was well […]

        NETWORK FINALS:  The 8PM SUPERNATURAL rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a low-rated night for cable, MTV’s WILD N OUT won the evening at 0.39. MSNBC’s RACHEL MADDOW SHOW was the #2 show of the night […]

  BROADCAST FINALS:  NBC’s USFL game was at 0.14.  FOX’s MLB game was at 0.33.  On CW, TOTALLY WEIRD & FUNNY was at 0.03/0.02 compared to last week’s 0.02/0.02.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE WORLD SERIES game was at 0.55, and UFC PRELIMS was at 0.21.  Fox Sports […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Now 16 full weeks into 2012, year-to-date domestic box office is running 22% ahead of last year’s pace (down from the +25% pace last week because the Monday-Thursday business April 16-19 was particularly soft), while the year-to-date total is still fully 15% ahead of the comparable period’s average for the last several years.   Updated final […]