>Weekend #15 of 2012 looks like it will be about $105 million for the top 12 films, down 11% from last year’s comparable weekend (dominated by Rio) and about even with the four-year average for this weekend.  After three weeks of blazing box office, The Three Stooges and The Cabin in the Woods should struggle […]

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop, but summer Sundays have been running strong this year, so it should still have a fair weekend multiple.  Good Boys has […]

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in final numbers tomorrow. OPENINGS:  NEIGHBORS (Universal) is that rare Hollywood ideal of an easily-promotable, high-concept comedy that’s also […]

>Last night every network was down from last week despite only one network (CBS) airing mostly repeats.  It’s a battle of mediocrity on Tuesday nights, with only half a rating point separating first place (2.4) from fourth place place (1.9).  NBC looked like it had so momentum last Tuesday, but NBC Tuesday returned to ratings […]

  A low-key Labor Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]

Tuesday preliminary broadcast ratings:

> The final arrival of the season is a flop. CW:  THE LA COMPLEX has some promise, but as a low-budget, no-star version of the network’s usual fodder, it didn’t give the Marketing department much to work with.  Viewers were not enticed, and the result was a terrible 0.3 debut.  (It’s not clear whether LA […]