October 8, 2012

The Sked: Unofficial Standings for the First Two Weeks of the Season

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Written by: Mitch Metcalf
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With two weeks of the new season under our belts (11 nights of official ratings and 3 nights of adjusted fast national ratings), here is how the season stands for the four major networks:

Primetime Average: Adult 18-49 Rating (Live+Same Day)
First Two Weeks NBC FOX CBS ABC 4-Network
9.24-10.7.2012 2.78 2.32 2.26 2.10 9.46
9.19-10.2.2011 2.52 3.04 3.10 2.57 11.24
% Difference +10%  -24%  -27% -18% -16%


Thanks to The Voice moving into the fall this year, NBC is the only network to show growth through the first four weeks (up 10% moving from fourth place last year at this time to first this season).

That incredible turnaround is certainly helped by simultaneous collapses at the other networks, ranging from an 18% decline at ABC to a 27% free fall at CBS.  Both FOX and CBS were above a 3 rating at this point last fall — now both networks are around a 2.3 rating.  NBC will certainly fall back down to Earth once the NFL season ends.  So by the winter we could have three networks fighting around the 2.3-2.4 level week in and week out, with CBS getting a lift by the Super Bowl for its season victory.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.