With two weeks of the new season under our belts (11 nights of official ratings and 3 nights of adjusted fast national ratings), here is how the season stands for the four major networks:
|
Primetime Average: Adult 18-49 Rating (Live+Same Day) |
|
First Two Weeks |
NBC |
FOX |
CBS |
ABC |
4-Network |
|
9.24-10.7.2012 |
2.78 |
2.32 |
2.26 |
2.10 |
9.46 |
|
9.19-10.2.2011 |
2.52 |
3.04 |
3.10 |
2.57 |
11.24 |
|
% Difference |
+10% |
-24% |
-27% |
-18% |
-16% |
Thanks to The Voice moving into the fall this year, NBC is the only network to show growth through the first four weeks (up 10% moving from fourth place last year at this time to first this season).
That incredible turnaround is certainly helped by simultaneous collapses at the other networks, ranging from an 18% decline at ABC to a 27% free fall at CBS. Both FOX and CBS were above a 3 rating at this point last fall — now both networks are around a 2.3 rating. NBC will certainly fall back down to Earth once the NFL season ends. So by the winter we could have three networks fighting around the 2.3-2.4 level week in and week out, with CBS getting a lift by the Super Bowl for its season victory.
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