July 19, 2016

Republican National Convention Ratings: 2016 Night 1

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Written by: Mitch Metcalf
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The first night of the Republican National Convention is up from the last two conventions in terms of total viewers (22.5 million viewers 2+ live+same day in the 10 pm ET hour on the three broadcast networks and three cable networks, up 2 million from 2012 and up 3.6 million from 2008).  With the key news sales demographic of adults 25-54, 2016 is right in between 2008 and 2012.

Fox News Channel (aka GOP TV) beat the other networks handily, with margins of victory very similar to 2012.  Although down from 2012, NBC managed to eke out a victory with 25-54 year-olds, just as it did in 2012.  The big gainer was CNN, which rebounded from a very low 2012 performance and got back in the game, rising to 2nd place with 2+ and a competitive 3rd place with 25-54.  ABC was up somewhat from 2012 in both 2+ and 25-54 but now trails CNN.  MSNBC also managed a slight increase from 2012 but it remains dead last.  However, the real loser is CBS, which is on track for the “I’ve fallen and can’t get up” award, in free-fall since 2008 and heading down toward MSNBC territory.

RNC 2016 Night 1


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.