August 6, 2012

ShowbuzzDaily SUMMER MOVIE DRAFT: August 5 Update

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Written by: Mitch Metcalf
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Once again, Team Weil has the only summer movie slate with any significant business this past week, up $108 million to $842 million to date.

Team Salem’s slate grew $15 million this past week, to just under $725 million this summer to date.

Team Metcalf grew $29 million (thanks to the slate’s final opening, the underwhelming Total Recall), bringing the cume to just over $1.3 billion.

All three films opening this weekend belong to Salem, and the final film in the draft opens the following week (Expendables 2 for Weil).  First place is locked up by Metcalf — now the only question is who finishes in second place.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.