July 3, 2012

ShowbuzzDaily SUMMER MOVIE DRAFT July 1 Update

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Written by: Mitch Metcalf

A brief update this week.  Team Salem had the biggest week, up $81 million to $371 million through Sunday for the slate. A full week of Brave was the main driver for the gain.  The first Monday-Thursday period combined with the second weekend of Brave totaled $65 million, exactly matching the opening weekend number — a very good sign.

Team Weil was up $68 million this week to $148 million to date.  Ted came to the rescue and got the slate going.

With a $54 million increase this week (the smallest gain of the three), Team Metcalf remains the early leader by far, with $1.23 billion to date.  Which Team — Salem or Weil — have the horses left to ride to catch Metcalf?

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.