August 12, 2014

SHOWBUZZDAILY’s Top 25 Monday Cable Originals Report – 8/11/14


For anyone who missed this morning’s introduction:  below are last night’s Top 25 original cable telecasts, which in this case gets us all the way to the 159th-most watched show on cable Monday night, because of the avalanche of reruns that clog the full list.  The demographic categories below should be self-explanatory, and the green and red boxes indicate a show’s particular strength or weakness in a demo.  But first:

NETWORK UPDATE:  MASTERCHEF and BACHELOR IN PARADISE gained 0.1 from this morning in adjusted numbers.

On to cable, with some analysis and context below:

Top 25 Cable Mon Aug 11 2014

Not even SHARK WEEK could bite VH1’s LOVE & HIP-HOP, which led the night at 1.93, steady with its last new episode, and with companion show HIT THE FLOOR at 1.14.  The demographic detail above demonstrates how young their audiences are.  Discovery’s SHARK WEEK telecasts took the next 2 slots, with JAWS STRIKES BACK at 1.57 and MONSTER HAMMERHEAD at 1.52.  A confession:  all first days have their glitches, and here’s ours–WWE (USA) for some reason didn’t make its way onto the chart, but it was just below the SHARK WEEK shows at 1.4-1.5 over its 3 hours.  REAL HOUSEWIVES (Bravo) sealed the top slots for unscripted shows at 0.93, down a couple of ticks from last week. 

Scripted shows finally hit the list after that.  The summer finale of MAJOR CRIMES (TNT) was up a modest 0.06 from last week to 0.84 (but look at that Men 50+ number:  a massive 3.34), while its companion show MURDER IN THE FIRST also aired its finale (whether season or series, we don’t yet know), up a tenth from last week at 0.47.  As usual, TEEN WOLF (MTV) topped the younger-skewing dramas at 0.74 (up almost a tenth from last week), with the ABCFamily duo of THE FOSTERS and SWITCHED AT BIRTH behind at 0.54/0.47.  In Females 12-34, the 3 shows were at 1.28/1.13/0.78, while in teen girls (not on this chart) they were at 2.06/1.90/1.22.  PARTNERS (FX) held very well, albeit at a low level, tying last week’s first episode at 0.36 (and above last week’s 2d half-hour).  However, a 2d episode at 9:30PM was a tenth lower at 0.26, below both of last week’s episodes.  The interesting thing about the PARTNERS numbers is that you’d expect the show to skew old, considering its venerable stars, but instead it’s quite consistent through all ages and both genders, actually doing best with 18-34s. 

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.