March 24, 2017

SKEDBALL: March Madness TV Ratings through Second Thursday

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Written by: Mitch Metcalf
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Updated ratings for the NCAA Men’s Basketball Tournament through the second Thursday of March Madness (the first night of the Regional Semifinals). Two games have been added to the CBS averages, and two games have been added to the TBS average. CBS is now averaging over 6.0 million viewers 2+ for the tournament to date this year, up +7% from last year and the best number in years.  TBS is now averaging over 2.3 million viewers 2+, now in line with recent years.  The entire tournament (all 56 games to date) are running +11% ahead of last year and +6% above the 2012-2016 average, challenging the recent high in 2015.

NCAA March Madness P2+ 2012-2017 thru 56

In the sports sales demographic of men 18-49, the 2017 tournament to date is +6% above last year but -7% below the 2012-2016 average.

NCAA March Madness M18-49 2012-2017 thru 56

Game detail for the the second Thursday of March Madness in 2016 and 2017 (the first night of the Regional Semifinals).  The early games last night (at 7:00 pm ET on CBS and 7:26 pm ET on TBS) are well above the corresponding games last year, while the late games last night (9:27 pm ET on CBS and 10:33 pm ET on TBS) were a touch below last year’s games.

NCAA March Madness Game Detail Regional Semifinals Games 53-56 Second Thursday


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.