June 23, 2013

SKEDBALL: Saturday Night and NHL Stanley Cup Game 5

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Written by: Mitch Metcalf
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Saturday remains one tough neighborhood. NBC aired Game 5 of the NHL Stanley Cup Final (Chicago skated to a 3-1 victory over the Boston Bruins, bringing their series lead to 3 games to 2). The game scored a preliminary 1.8 rating with adults 18-49 last night from 8-11 pm, which we are generously estimating will rise to a 2.0 rating in the official nationals (when the western time zones are properly counted for this live telecast).  A 2.0 would be pretty good for anything on Saturday night in most cases, but it has to be disappointing for NBC and NHL after the series recently hit a 2.4 on Wednesday night.

Nonetheless, the series will definitely get back on track Monday with Game 6.  There will be plenty more people in front of televisions on a Monday versus a Saturday, and Game 6 is now a possible elimination game, which always adds to ratings potential.

NHL thru Sat June 21

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.